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Mammut, Smartrac Show Power of NFC

The ability to connect with consumers leads sporting goods leader to implement NFC in nearly its entire portfolio.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

There are many advantages to implementing RFID and NFC into product lines. Most frequently, inventory benefits are cited as a key reason. However, for some innovative brands, the ability to connect and communicate with their customers is particulrly important.   Such is the case with Mammut Sports Group AG, a major Switzerland-based outdoor brand. At NRF 2019: Retail’s Big Show in New York in January 2019, Mammut and its partner Smartrac showcased Mammut’s integration of NFC tags, software and...

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